While email open rates hover around 20%, SMS open rates exceed 98%. That's why smart coaches are adding text messaging to their communication toolkit.
When to Use SMS
- Appointment reminders - The #1 use case, dramatically reduces no-shows
- Quick check-ins - Brief accountability touches between sessions
- Time-sensitive info - Schedule changes, urgent updates
- Lead follow-up - Faster response to inquiries
When NOT to Use SMS
- Long-form content (use email)
- Sensitive discussions (use sessions)
- Frequent unsolicited messages (turns into spam)
- After hours without permission
Best Practices
Keep It Short
Texts should be scannable in seconds. If it needs more than 2-3 sentences, use email.
Be Personal
Use their name. Reference specific context. Sound like you, not a robot.
Include Clear Actions
What should they do? Reply? Click? Show up? Make it obvious.
Respect Boundaries
Send texts during reasonable hours. Let clients opt out. Don't over-message.
Automated SMS Sequences
Stronghold can automate common text scenarios:
- Booking confirmation: "Confirmed! See you [date] at [time]."
- 24-hour reminder: "Looking forward to our session tomorrow!"
- Missed call response: "Sorry I missed you! How can I help?"
- After-hours auto-reply: "Thanks for reaching out. I'll respond within 24 hours."
Compliance Considerations
Text messaging has regulations. Protect yourself by:
- Getting explicit consent before texting
- Including opt-out instructions
- Honoring unsubscribe requests immediately
- Keeping records of consent