Group coaching lets you serve more people without working more hours. Done well, it can actually produce better outcomes than 1:1 coaching because of peer support and accountability.
Benefits of Group Coaching
For You
- Serve more clients with the same time
- Higher revenue per hour
- Scalable business model
- Content can be repurposed
For Clients
- Lower price point
- Peer support and community
- Learning from others' challenges
- Accountability from the group
Group Structure Options
Cohort-Based
Everyone starts and ends together. Creates strong community. Works well for programs with progressive content.
Rolling Enrollment
Members join anytime. Always-open funnel. Requires content that works regardless of when they start.
Hybrid
Group sessions plus individual coaching. Best of both worlds, premium pricing.
Ideal Group Size
- 4-6 members - Intimate, everyone gets airtime
- 8-12 members - Good energy, diverse perspectives
- 15+ members - Webinar-style, less individual attention
Facilitating Groups
- Set clear agreements and expectations
- Create safe space for vulnerability
- Balance teaching with discussion
- Ensure everyone participates
- Manage dominant personalities
- Handle conflict constructively
Pricing Group Programs
Typical pricing: 30-50% of equivalent 1:1 coaching. Still profitable because you serve multiple people simultaneously.
Marketing Groups
- Emphasize community and peer support
- Highlight the value (similar results, lower price)
- Create urgency with cohort deadlines
- Use testimonials from past participants