Your booking page is where interested prospects become scheduled appointments. A poorly designed page loses leads you've worked hard to attract. Here's how to optimize it.
Essential Elements
Clear Value Proposition
Above the scheduling widget, answer: "What will they get from this call?" Not your credentials—their outcome.
Simple Scheduling
Show available times clearly. Minimize clicks. Don't ask for unnecessary information.
Professional Appearance
Match your branding. Include a professional photo. Look established and trustworthy.
Social Proof
Include a testimonial or two near the booking widget. Let others vouch for you.
What to Ask (and Not Ask)
Essential Fields
- Name
- Phone (optional but helpful)
- One qualifying question
Avoid Asking
- Long intake forms (save for after booking)
- Multiple qualifying questions
- Unnecessary personal details
Every additional field reduces conversion. Get the appointment; gather details later.
Confirmation Experience
After booking, immediately:
- Show a thank you message
- Send confirmation email with calendar invite
- Send confirmation text
- Set expectations for the call
Common Mistakes
- Too few available slots - Show at least 10-15 options
- Outdated availability - Sync with your actual calendar
- No mobile optimization - Many book from phones
- Buried booking link - Make it prominent everywhere
Stronghold's booking pages are mobile-optimized, integrate with Google Calendar, and send automatic confirmations.